"Swine flu" is nothing of the sort, says the World Animal Health body on Monday, April 27th.
As it contains bird and animal components and no pig has been found ill, a more logical name would be one that's geographically-based.
"North American influenza" would be more logical, based on geographic origin just like Spanish influenza.
Already, fears about 'infected pigs' and pork-products are having drastic economic effects on the pork industry.